Walking a Fine Line

‘Get fine or get out’ has been the wool industry’s message to Australian growers since 1991. However, fine wool premiums have collapsed recently, leaving many fine wool growers disappointed in profitability. What are the lessons learned and the way forward for wool industry growth in global markets?

A different approach

The wool industry in Australia is now facing the dilemma of whether to stick to this ‘get fine’ strategy or find a different approach for improved profitability. Rabobank’s long-term view holds opportunities to extract value within the global wool market and for the industry to stay sustainable.

Find out more about growth opportunities and the shift away from micron to increasing volume, improving fibre quality and increasing the exposure of wool products in this note on the global wool industry.

Where to go from here

  • Georgia Twomey

    Analyst - Commodities
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