Forward Marketing Agreements in the Australian Beef Industry: Time to Put Them on the Table

Forward marketing agreements are not commonly used by the Australian beef industry, despite being frequently employed across a range of other agricultural industries. Given the increased and ongoing volatility in the beef market—together with a number of developments in the industry, including objective measurements, grading, and marketing of product attributes—now is the time for the Australian beef industry to increase its use of forward marketing agreements.

picture of australian beef cows