Realising the Sustainable Advantage: How Investments in Sustainability Can Benefit the New Zealand Red Meat Sector

In order to address local concerns over the impact of livestock on the environment, regulation of the New Zealand agricultural sector is set to tighten over the next 12 to 18 months. This will require increased investment into the ethical and sustainable aspects of New Zealand’s red meat production systems.

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Report summary

In order to address local concerns over the impact of livestock on the environment, regulation of the New Zealand agricultural sector is set to tighten over the next 12 to 18 months. This will require increased investment into the ethical and sustainable aspects of New Zealand’s red meat production systems.

While in the short to medium term, the associated increases in production costs will be challenging to pass on in full to New Zealand’s offshore consumers, changing global consumer trends and market requirements ensure there are benefits to be realised from investing into these aspects of the New Zealand red meat sector. 

Realising these benefits will require open and transparent communication between regulators, the industry, and farmers. This will ensure that the production standards that New Zealand red meat farmers are obliged to adhere to are designed to meet the needs of both global markets and the local community. Any changes should be clearly signalled sufficiently in advance to inform future investment decisions.