Capturing investment opportunities in Asia’s poultry supply chain

South Asia and Southeast Asia are the world’s fast-growing poultry markets, expected to grow by 4% to 5% annually through 2030. The potential for both volume and value growth will make investments in this region attractive for local and global investors alike. To achieve this growth, the local poultry supply chains will need to expand and improve significantly.

The world’s fastest-growing poultry markets are South Asia and Southeast Asia, with a combined total growth forecast of 30% between 2023 and 2030 – a 4% to 5% annual growth rate. This marks a recovery from the slow growth recorded between 2020 and 2023, yet remains below the levels observed in the 2010s. Growth is mainly driven by the region’s strong economic outlook, population growth, and a change in preference toward poultry meat. In addition to volume growth, many value opportunities will emerge due to the rise of modern distribution networks and platforms, which include fast-expanding foodservice offerings, online food sales, and modern retail. This will increasingly create opportunities for value addition and branding strategies.

Most growth through 2030 will come from local production. In several countries, imports will remain relevant, but they will represent less than 5% of the regional supply overall. Most countries are prioritizing food security, which will support local poultry production. Among Asian countries, Thailand will remain the only exporter, although India and Vietnam could also become sizeable value-added poultry exporters due to their cost competitiveness.

The outlook for volume and value growth will make investments in this region attractive for local, regional, and global investors. Such growth will require the significant expansion and upgrade of local poultry supply chains.

The poultry industry is expected to look different in 2030 as it becomes increasingly modern, international, and integrated. A gradual decline in traditional market sales, coupled with the growth of modern distribution channels, will allow more local leaders to emerge. These frontrunners could start playing a role across the region, first in Southeast Asia and gradually in South Asia as well.

At this stage in the industry’s development, global companies will be interested in leveraging the region’s growth potential in both the up- and downstream parts of the chain. An alternative strategy is to invest in the region to develop an export platform – for example, by investing in Thailand’s unique leadership in value-added poultry exports – or build a second trade platform in the region.

In addition, because the region does not have an adequate local supply of feed ingredients like

corn and soybeans, efficiency improvements and operational excellence at the farm level and

along the value chain will become even more important.