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The key trends shaping the future of European animal protein consumption

  • Animal Protein
3 September 2024

There are a number of key trends driving changes in animal protein consumption in Europe. Constrained availability will have the biggest impact on animal protein consumption going forward, as it will require consumers to adjust their choices. Overall animal protein production in Europe is expected to decline in the coming years. Policies and standards around environmental and social issues are intensifying and exacerbate the pressure on animal protein supply chains, which are already challenged by a structural lack of profitability. A sustained loss of competitiveness in export markets will challenge pork production, while beef production will continue its structural decline. Also, increasing animal welfare standards will limit the long-term growth of poultry production.

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