Beverage Market Buzz September 2020: Beverage Company Responses to the Covid-19 Crisis

The Covid-19 crisis has presented a wide array of challenges for beverage companies this year. “Consumption occasions were lost, logistics were complicated, and traditional routes to market were compromised. But through these difficult times, beverage companies around the world have shown surprising resiliency and creativity in responding to these challenges,” according to Stephen Rannekleiv, Global Strategist – Beverages.

Report summary

In this edition of the Beverage Market Buzz, we present five different types of strategic responses that have shown some level of success, and some examples of each. This is not meant as an exhaustive review, but a way of helping stimulate thought as companies seek to navigate through a difficult context.

These five strategic responses include recreating the on-premise at home, retooling the on-premise, providing support for on-premise partners, expanding e-commerce investments, and connecting with Covid-19 fatigue.