Breaking the Mold: A New Generation of Chinese Beverage Brands Breaks From Tradition

While Covid-19 and the economic slowdown have severely impacted the performance of most beverage companies in the first half of 2020, some new Chinese brands maintained continuous growth against the downtrend. We dissect the reasons behind these successes and summarize the lessons for the industry.

“We are pleasantly surprised to see how international brands are adjusting their strategies in such an increasingly competitive environment. All of this inspires us to rethink future business models and potential opportunities for the beverage industry in the Chinese market,” says Stacie Wan, Analyst – Beverages.