Coffee and other things: Cold coffee getting hot

Cold coffee matters to the future of the coffee industry. In the US, young consumers are drinking more, and ready-to-drink coffees and coffee shops are benefiting from (and driving) this trend. Cold coffee is not just about temperature. It’s a different product with different attributes, formats, and selling points, and companies need to develop new skills to keep up.

Cold coffee matters to the future of the coffee industry. In the US, young consumers are drinking more, and ready-to-drink coffees and coffee shops are benefiting from (and driving) this trend.

Cold coffee is not just about temperature. It’s a different product with different attributes, formats, and selling points, and companies need to develop new skills to keep up. In this article, we talk about the new consumers, new drink formats, and the next frontier (at home) for cold coffee.