Covid-19 Effects on Coffee: What Long-Term Changes Do We Expect?

Traditional buying patterns in the coffee market have been turned upside down by Covid-19, according to the Rabobank report, ‘Covid-19 Effects on Coffee.’

In our report, we dive into those changes and break them down into three buckets, based on the underlying cause. “We expect some changes to be short term in nature – such as the shift to classic mainstream roast and ground brands at retail – but many changes may stick for the medium and long-term,” according to Jim Watson, senior analyst – beverages.

“We believe the closure of independent coffee shops and struggles of foodservice/office coffee could reshape the out-of-home coffee landscape – and new habits being formed at home around e-commerce and whole bean coffee might reflect a new normal post Covid.”