Covid-19 Effects on Coffee: What Long-Term Changes Do We Expect?
Traditional buying patterns in the coffee market have been turned upside down by Covid-19, according to the Rabobank report, ‘Covid-19 Effects on Coffee.’
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In our report, we dive into those changes and break them down into three buckets, based on the underlying cause. “We expect some changes to be short term in nature – such as the shift to classic mainstream roast and ground brands at retail – but many changes may stick for the medium and long-term,” according to Jim Watson, senior analyst – beverages.
“We believe the closure of independent coffee shops and struggles of foodservice/office coffee could reshape the out-of-home coffee landscape – and new habits being formed at home around e-commerce and whole bean coffee might reflect a new normal post Covid.”
Where to go from here
Jim WatsonSenior Analyst - Beverages Read more