Drink Up or Slow Down: What Does the Chinese Wine Market's Current Period of Adjustment Mean for Australia and New Zealand?
Since 2008, China’s wine market has been the fastest growing market globally. It appears to be slowing down thanks to a variety of factors, but Rabobank believes this to be a temporary phenomenon. China is expected to remain an attractive export market moving forward, though the competitive landscape for both foreign and domestic wine companies continues to evolve. Tim Hunt and Hayden Higgins discuss what is influencing this current change and identify the drivers for future growth in China as well as risks faced by exporters.
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