From Boom to Boom Again: Chinese Coffee Industry Trends to Watch

In recent months, both established and new coffee players have introduced a series of innovative concepts and products to target new consumption occasions, provide greater convenience, and improve the coffee-drinking experience. These innovations are causing the coffee market to become extremely dynamic across the various channels, which has critical implications for the industry.

Tracking the developments in the Chinese coffee market is becoming increasingly important, even for coffee companies not currently invested in this market, as various innovations from China are starting to make their way to other markets. This report takes a closer look at a number of these innovations, providing a key takeaway for each development.