Podcast: Black Girl Magic & The Art of Mass Appeal
McBride Sisters is a Black-owned brand that explicitly – though not exclusively – markets to Black women. As a consequence, the media, retailers and distributors, often assume your brand must only appeal to Black women or worse, that it might actively push away other consumer groups. With help from Co-founder and CEO, Andréa McBride, we learn more about one of the fastest growing wine brands in the US and summarily destroy the idea that marketing to an underserved consumer group could undermine your relationship with others.
Listen to the podcast
Rabobank clients can sign up for our research via this link: Research.Rabobank.com (just list Bourcard Nesin as your “Relationship Manager”)
Listen on your Phone
What better way to listen to RaboResearch podcasts than on the go? Subscribe to our channels now to receive all of the latest updates the minute we publish them. Just tap one of the buttons above on your phone to get started, or watch the video below for a how-to.
How to Listen to Podcasts
Where to go from here
Podcast: O consumidor Americano e o Brasileiro em tempos de inflação global
New Costs, New Packaging: Part 5 – Will Inflation Fuel the Rebirth of Reusable Packaging?
Inflation and the Brazilian Consumer – Food Sales in 2022
New Costs, New Packaging: Part 4 – Improving Recycling To Bring Every Bottle Back