Podcast: Can Changes to Ingredients Help Fight Inflation? Kerry on Innovation vs. Reformulation
There are two major ways that beverage companies are changing their ingredients to fight inflation. Some brands are looking to cut costs by replacing their more expensive ingredients with cheaper ones. Others brands are developing new products or modifying existing products to increase revenues by adding more functional ingredients or making healthier versions of those products. We are joined by John Kelly and Paul Villis from the Kerry Group. They help us better understand what drives these decisions and share their experiences from helping brands manage this process.
Listen to the podcast
Listen on your Phone
What better way to listen to RaboResearch podcasts than on the go? Subscribe to our channels now to receive all of the latest updates the minute we publish them. Just tap one of the buttons above on your phone to get started, or watch the video below for a how-to.