Podcast: Why Big Companies Are Going DTC
Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in going DTC, the challenges they face in the channel, and what’s behind the success of the world’s largest and most profitable DTC programs in the food and beverage world.
Listen to the podcast
For more, check out our latest reports on direct-to-consumer strategy:Are You Doing Direct-to-Consumer All Wrong?
Community Commerce: A New Model for Beverages (for Rabobank clients only)
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