Wake up and Smell the Coffee: A Peek Into the Chinese Coffee Market
The coffee market in China is going through a phase of segment expansion with the co-existence of multiple business formats/models. This report provides an overview of the development of the different coffee segments and analyzes the strategies adopted by the leaders of each segment. It also discusses how to choose a strategy that suits your brand and available resources in order to gain a foothold in the Chinese coffee market.
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Stacie WanAnalyst – Supply Chains and Beverages