What’s Tripping Up Your E-commerce Operation, and How To Fix It

Rabobank asked the heads of e-commerce at 17 alcohol companies, which combined represent 62% of alcohol sales in the US, to rate their e-commerce capabilities on a scale of 1 to 10. The data from these surveys, along with insights from dozens of interviews, offer a snapshot of where recent investments in e-commerce personnel are having an impact on the e-commerce operations at US alcohol companies. They also show what needs fixing and where additional resources may be required, providing a benchmark that can help company leaders contextualize their own investments and determine whether they are blazing new trails, or falling further behind.