Wine Quarterly Q2 2023: The Three Biggest Mistakes Wine Executives Could Make in 2023
June 2023
Over the last three months, our team sat down with executives from multiple wineries of various sizes to discuss the US industry’s performance in 2022 and to speculate on what might happen in the year ahead. Our conversations were open-ended and wide-ranging, but we ended each discussion with the same question: What is the biggest mistake your leadership could make in the face of the uncertainty and pessimism that has defined 2023 thus far? So for this latest wine quarterly we sorted through our conversations to identify the three biggest mistakes wine industry executives could make in the year ahead.
