AI appetite: Exploring new horizons in consumer foods

AI has been the term on everyone’s lips this year, including in the consumer foods industry. While artificial intelligence and machine learning have been around for decades, the technologies are developing rapidly, and generative AI has brought a whole new dynamic to the playing field. Food companies are exploring the potential of AI to refine operational processes, forge deeper connections with consumers, and develop innovative products. Beyond the hype and some attention-grabbing initiatives, AI holds promise to become a critical accelerator in transforming a global food system that is under pressure to change.