Podcast: Cheers to E-Wine - How Consumer Food Companies Can Learn From Online Wine Sales
Wine is bulky and relatively expensive. And so it's ideal to sell online. But selling it this way is a little different than selling it conventionally – and we can learn a lot from other food & beverage categories. Think of price points. Think of access to products which may not be available in brick-and-mortar stores. And think of various models that are used to sell online. Consumer Foods-to-go host Cyrille Filott, along with co-host Maartje van den Berg, interview Maria Castroviejo, our resident expert on all things wine in Europe.