Podcast: Tracking Snacking in Southeast Asia and India
In this episode, we're all about all things snacking! And snacking in a particular region: Southeast Asia and India. Consumer Foods-to-Go host Cyrille Filott and co-host Maartje van den Berg take a close look at trends in the region with a little help from analyst Umesh Madhavan. Oh – and when you start listening, please keep the Maslow pyramid in mind: At the bottom, trends are very different from higher up – but there's plenty of growth to be found at all levels!
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The key trend is that convenience stores and supermarkets are betting big on food-to-go. The insights on this market and this trend should be of interest to anyone in food, food retail and food service as South East Asia could be leading the pack in the food-to-go trend.