Responding to the Changes in China’s Vitamin and Supplements Industry

China’s vitamin and dietary supplements (VHMS) market will remain depressed throughout 2020. This industry recession is a result of scandals that resulted in illnesses and deaths, along with the rollout of the country’s new e-commerce law. But all of this does not spell the end of the industry, according to the Rabobank report, ‘Responding to the Changes in China’s Vitamin and Supplements Industry.’

Report summary

“Long-term fundamentals, including socioeconomic factors and government policies, will remain largely intact and positive,” according to Michelle Huang, Consumer Foods analyst. “VHMS players will adopt new strategies to respond to industry changes. This will cover nearly all aspects of the business, such as distribution, product development, innovation, branding, supply chains, and investment.”