November Talking Points – What Hasn't Changed in 2020?

During this exceptional period of change and transitions, some things in the world of food are not changing and remain as important as ever. Over the past 15 years, the International Food Information Council (IFIC) has consistently found, in surveys of US consumers, the same top drivers of food purchasing decisions such as taste, price, convenience and healthfulness. “In this Covid environment, the ‘healthfulness’ of consumer food choices has become more front of mind and led to a surge in interest in immunity- boosting foods. This is a gift for food companies who have had decades of experience in fortification and in promoting functional foods,” according to Nicholas Fereday, Senior Analyst – Consumer Foods