Emerging Trends in Indian Dairy Post-Covid: Adapting to Changing Dynamics

Like other food and agriculture sectors in India, the dairy industry has been impacted by the Covid-19 pandemic. Due to the pandemic, existing trends like the transition from the informal to the formal market and sector consolidation have gained momentum.

Indian dairy cows

Report summary

Looking forward, consumers’ increased focus on quality and food safety and the growing need to develop a sustainable supply chain will force dairy companies to carry out multiple activities at a faster pace. This will include a push toward integration and shifting product mix in favor of consumer retail products (versus basic dairy products), while also increasing engagement with farmers to source superior quality milk. This will, in turn, help farmers access the necessary inputs and services to increase their productivity and income sustainably.