A Mixed Bouquet of Developments in Floriculture: World Floriculture Map 2021

Rabobank’s 2021 World Floriculture Map, published in cooperation with Royal Flora Holland, highlights some key global trends in the highly diverse floriculture sector.

Report summary

Global ornamental plant exports have grown steadily over the past five years, at a compound annual growth rate (CAGR) of 3.9%. All subcategories (cut flowers, potted plants, bedding/balcony plants, bulbs, perennials, shrubs, and trees) experienced growth, although the growth rates vary per category. The CAGR of several major geographic markets varies along with economic situation, population growth, and age structure. The Covid-19 pandemic caused major disruptions in logistics and has been affecting consumer behavior since early 2020.

Rabobank’s 2021 World Floriculture Map shows a fairly stable pattern for the main suppliers of the international cut flower and houseplants markets.



Poster versions of the World Floriculture Map 2021 are exclusively available to Rabobank clients. To receive one, please contact your relationship manager.