Stronger Competition in Global Floriculture
Rabobank’s World Floriculture map 2015 illustrates that low-cost cut flower exporting countries close to the equator, such as Kenya, Ethiopia, Ecuador, Colombia and Malaysia, have increased their global market share in cut flower trade.
These cost-efficient producers are strengthening their position in global production and trade, mainly driven by favourable growing circumstances, rising demand for competitively priced flowers in the main destination markets and improved logistics, including transportation by sea container. High-cost growers who do not want to sit on thorns need to differentiate themselves from low-cost competitors, or themselves become active in these low-cost regions.
Download the map
Printed poster versions of the World Floriculture Map are exclusively available to Rabobank clients. To receive one, please contact your relationship manager.
Where to go from here
Cindy van RijswickSenior Analyst - Fruit, Vegetables, Floriculture Read more
Reporte de arándanos 2023: Eficiencias operacionales y oferta premium transformarán la industria del arándano
The state of the global fresh produce industry
Blueberry update 2023: Operational efficiency and premiumization will transform the blueberry industry
Podcast: Global Avocado Growth Far From Over