Stronger Competition in Global Floriculture

Rabobank’s World Floriculture map 2015 illustrates that low-cost cut flower exporting countries close to the equator, such as Kenya, Ethiopia, Ecuador, Colombia and Malaysia, have increased their global market share in cut flower trade.

photo of European flower stall

These cost-efficient producers are strengthening their position in global production and trade, mainly driven by favourable growing circumstances, rising demand for competitively priced flowers in the main destination markets and improved logistics, including transportation by sea container. High-cost growers who do not want to sit on thorns need to differentiate themselves from low-cost competitors, or themselves become active in these low-cost regions.

visualisation of global floriculture trade flows

Distribution

Print quality versions of the World Floriculture Map are exclusively available to Rabobank business clients. To receive one, please contact your relationship manager.